Standard First™ Pricing OS

You are not expensive.
You are underpriced.

Seven modules. Every number you need to know before you quote, onboard, or raise your rate. Built by someone who has been on her knees cleaning a shower at 7am — not someone who read about it.

Get the complete system — €97 OS only — €47
ONE PAYMENT · NO SUBSCRIPTION · INSTANT ACCESS
01Floor Rate Calculator
02Quote Builder
03Cleaner Pay Calculator
04Profit Margin Calculator
05Monthly & Annual Projection
06Rate Increase Simulator
07Underpricing Loss Calculator
The real problem

Most cleaners don't underprice because they're bad at maths. They underprice because they've never seen the actual number — what the job costs, what they keep, what they're losing every single week.

The cleaning industry runs on guesswork. A rate chosen years ago, never reviewed. A quote sent in a WhatsApp message with no breakdown. A raise that never happens because there's no system for it — and no confidence without one.

This is not a knowledge problem. Every cleaner reading this knows how to clean. This is a numbers problem — and numbers have answers.

€8 Effective hourly rate at €60 for a 3-bed turnover, after real costs
€43 Effective hourly rate at the correct price for the same job
€18k Lost over 3 years at €35 below fair rate on 10 cleans per week

Those numbers are not hypothetical. They come from the same worksheets that are in this system — filled in with real figures from real cleaning work. The gap between what most cleaners charge and what they should charge is not small. And it compounds every single week they don't close it.

"I used to charge €60 for a 3-bed Airbnb turnover.
That same job now costs the client €120.
The difference was not confidence. It was doing the maths."

— Founder, The Cleaning Standard™

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This system was not built by a consultant who read about cleaning. It was built by someone who has managed her own pricing evolution from undercharging to professional rates — who has hired, managed, and briefed other cleaners — and who knows what hotel-standard actually looks like because she has delivered it hundreds of times. That authority cannot be faked. Cleaners can feel it in every line.

What's inside

Seven modules.
Every number answered.

No accounts. No subscriptions. Works on any device. Set your currency and minimum wage once — they flow through every calculation.

01
Floor Rate Calculator

Set your income target. Input your working days, cleans per day, and overhead percentage. The calculator tells you the minimum you can charge for any clean before the business starts moving backwards — and breaks it down by service type.

MINIMUM PER CLEAN EFFECTIVE HOURLY BY SERVICE TYPE
02
Quote Builder

Build a full priced quote from real costs — labour, travel, products, professional premium — with add-ons for laundry, oven, outdoor areas, and surcharges for emergency bookings and bank holidays. Tells you immediately whether the rate you're about to send is viable.

FULL QUOTE BREAKDOWN ADD-ONS & SURCHARGES VIABILITY CHECK
03
Cleaner Pay Calculator

For hosts who employ cleaners and cleaners who are building a team. Model hourly or per-turnover pay against your own margin, with full visibility on what additional costs — products, laundry, travel — actually do to your profit per clean.

HOURLY VS FLAT RATE MARGIN IMPACT EFFECTIVE CLEANER RATE
04
Profit Margin Calculator

The module most cleaners find uncomfortable — because it shows what you actually keep. Strips out tax, pension, insurance, products, fuel, equipment replacement, unpaid admin hours, and sick days. The real number. Not the gross. The number that matters.

REAL NET INCOME RETENTION % GROSS NEEDED TO NET €4K
05
Monthly & Annual Projection

Model your full year from peak weekly cleans, with cancellation drag, quiet periods, and seasonal shape visualised. Tells you your annual gross and net, your revenue at risk, and what your income actually looks like across 12 months — not just in a busy week.

ANNUAL GROSS & NET SEASONAL SHAPE REVENUE AT RISK
06
Rate Increase Simulator

Shows the full impact of a rate increase across your client base — monthly gain, annual gain, and the number of clients you could release and still match your current revenue. Also calculates what that increase costs the average Airbnb host per guest night. That number ends most pushback conversations.

ANNUAL REVENUE GAIN CLIENTS FREED COST PER GUEST NIGHT
07
Underpricing Loss Calculator

The most confronting module. Enter your current rate and your fair rate. It calculates the gap per clean, the weekly loss, the annual loss, and the cumulative loss over however many years you've been at your current rate. This gives you the exact number you need before raising your rates.

CUMULATIVE LOSS HOURS SUBSIDISED MULTI-YEAR PROJECTION
The tool

What it actually looks like.

Every module runs live in your browser. Set your numbers, move the sliders, get the answer. No spreadsheets. No formulas to build.

02 — Quote Builder
Quote Builder module showing labour, travel, products, professional premium and a total quote of €88

Build a full quote from real costs. Know before you send whether the rate is viable.

04 — Profit Margin
Profit Margin module showing what you actually keep after all deductions

Strips out tax, insurance, fuel, products, unpaid admin, and sick days. Shows your real number.

05 — Projection
Projection module showing annual and monthly income forecast

Model your full year with quiet periods, cancellation drag, and seasonal shape.

01 — Floor Rate
Rate Increase Simulator showing annual revenue gain and clients freed

Set your income target and working pattern. Get the minimum you can charge before the business moves backwards.

07 — Underpricing Loss
Underpricing Loss calculator showing cumulative loss over years

Enter your current rate and fair rate. See the loss per clean, per week, per year — and over however long you've been underpriced.

Who this is for

Built for one person.
The cleaner who is done.

Done undercharging. Done absorbing costs. Done quoting from memory and hoping it's right.

→

Self-employed cleaners who have been at the same rate for more than a year and have a nagging feeling it's too low — but no system for proving it or changing it.

→

Airbnb and STR cleaners who need to quote quickly, justify their rate to hosts, and handle same-day bookings and surcharges without having to explain from scratch every time.

→

Cleaners building a small team who need to understand what paying another cleaner actually does to their margin before they commit to a rate.

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Experienced cleaners who know their work is worth more than they're charging — and want the numbers to confirm it and the tools to act on it.

This is not for everyone. If you are looking for a magic number that bypasses doing the maths, this is not that. The system works because you put your real numbers in. The more honestly you use it, the more useful it becomes — and the more confronting. That is the point.
Built from experience

The numbers that built this system.

"I used to charge €60 for a 3-bed Airbnb turnover. The same job now costs the client €120. The difference was not confidence. It was doing the maths and realising I had been subsidising my clients' businesses with my own time for years."

FOUNDER · THE CLEANING STANDARD™

This system was built from that process — working out the real cost of every job, building the tools to calculate it properly, and raising rates from a position of knowledge rather than hope.

Example outputs from the calculator

These scenarios are illustrative — generated using the same modules included in the Pricing OS. Your numbers will differ. The method is the same.

A cleaner charging €65 for a 3-bed turnover inputs their real costs. The Quote Builder returns €108. Gap: €43 per clean. At 10 cleans per week, that is €430 per week unrecovered.

QUOTE BUILDER · EXAMPLE OUTPUT

A cleaner with 12 clients models a €15 rate increase. The simulator shows +€720/month, +€8,640/year — and that the same revenue is achievable with 2 fewer clients.

RATE INCREASE SIMULATOR · EXAMPLE OUTPUT

A cleaner inputs €4,000 gross monthly. After tax, insurance, fuel, products, unpaid admin, and sick days — real take-home: €2,310. Gross needed to net €4,000: €6,920.

PROFIT MARGIN CALCULATOR · EXAMPLE OUTPUT
Pricing

One payment.
No subscriptions.

The OS pays for itself the first time you use it to set a rate that's actually right.

ENTRY
Pricing OS
The complete interactive system
€ 47

ONE-TIME · INSTANT ACCESS

  • Standard First™ Pricing OS — all 7 modules
  • Floor Rate, Quote Builder, Cleaner Pay
  • Profit Margin, Projection, Rate Increase Simulator
  • Underpricing Loss Calculator
  • Works on any device, no account needed
  • Currency & minimum wage adjustable for any market
Get the OS — €47
COMPLETE SYSTEM
Standard First™ OS + The Pricing Standard™
The tool and the system behind it
€ 97

ONE-TIME · INSTANT ACCESS · BEST VALUE

  • Everything in the Pricing OS
  • The Pricing Standard™
  • 13 sections: from first response to raising your rate
  • 7 ready-to-use templates — quote, agreement, invoice, surcharge menu
  • 4 worked examples with real numbers
  • Scripts for pushback, complaints, late payment, rate increases
Get the complete system — €97

Digital products. Delivered instantly. All sales are final — please read the page carefully before purchasing.

Inside The Pricing Standard™

7 ready-to-use templates.
Print, fill in, send.

Every template you need to run a professional cleaning business — from first walkthrough to service agreement to rate increase. Included in the bundle.

Property Walkthrough Checklist template
T1 — Walkthrough Checklist
Client Intake Form template
T2 — Client Intake Form
Quote Template
T3 — Quote Template
Service Agreement template
T4 — Service Agreement
What to charge action plan template
T7 — Action Plan
Get all 7 templates + the Pricing OS
Complete system. One payment.
Bundle — €97
What you're actually buying

The OS vs guessing.

Without this system With Standard First™
Quote sent from memory, hoping it's right ✓ Quote built from every real cost, verified before sending
Rate unchanged for 12+ months from inertia ✓ Rate increase modelled, justified, and sent with confidence
No idea what you actually keep after tax and costs ✓ Real net income visible before you take on another client
Cleaner pay agreed without knowing the margin impact ✓ Every pay decision modelled against your own profit
Annual income unknown until you're in it ✓ Full year modelled including quiet periods and cancellation drag
Underpricing continues because the loss is invisible ✓ Cumulative loss made visible — year by year, clean by clean
Questions

Common questions.

Does this work for domestic cleaning or only Airbnb?

Both. The Quote Builder has separate modes for domestic, Airbnb turnover, and deep clean. The Floor Rate and Profit Margin calculators work for any self-employed cleaner regardless of service type.

What currency does it use?

You set it. The minimum wage and currency are editable at the top of the tool and flow through every module — €, £, $, A$, CA$, or any symbol you enter. Built for Ireland and the UK first, usable anywhere.

Do I need to create an account?

No. Access is via a private link delivered at purchase. No registration, no login, no data stored. Works on any device with a browser.

What's included in The Pricing Standard™?

The Pricing Standard™ — 13 sections covering how to calculate your real price, respond to first enquiries, run a property walkthrough, send a quote that holds, onboard a new client, write a service agreement, raise your rate, handle complaints, apply surcharges, manage late payment, and build your review base. Plus 4 worked examples with real numbers and 7 ready-to-use templates.

What if I know I'm underpriced but I'm scared to raise my rates?

That is the most common position. The fear usually comes from not having a number you can defend — so when a client pushes back, you fold. The system gives you the number and the breakdown behind it. When you know exactly what the job costs to deliver, raising your rate stops feeling like a gamble and starts feeling like a correction. The Rate Increase Simulator also shows you what one raise is worth across your full client base over a year. Most people find that number clarifying.

Is there a refund policy?

Because this is a digital product delivered instantly, all sales are final. Please read this page carefully before purchasing.

I already have The Pricing Standard™ PDF. Is the OS different?

Yes. The PDF contains the worksheets in static form — you fill them in manually. The OS is interactive: sliders, live calculations, instant output across all 7 modules. The PDF is the knowledge. The OS is the tool. They're designed to work together, which is why the bundle exists.

The decision

The number you need
has always existed.
Now you can see it.

Every week at the wrong rate is a week you don't get back. The Standard First™ Pricing OS shows you the number, the gap, and the loss — so you can stop guessing and start pricing like the professional you already are.

Get the complete system — €97 OS only — €47